Data has become an omnipresent force, permeating every aspect of our lives. But how do we determine its validity? This blog post unveils the three categories of data – 1st, 2nd & 3rd-hand – and delves into reliable sources where you can find accurate and meaningful information. Gain insights into harnessing internal data, tapping into trusted sources like government records, and leveraging aggregated data from professional associations and third-party providers. With rigorous practices and proper citation, you can ensure the integrity and credibility of the data you analyze. Join us on this journey to unlock the power of data and make informed decisions that drive growth.